“These are not Shoes.”
So declares the tag attached to each pair of Sanuk, the sandal-shoe hybrid made by a company from Cardiff by the Sea, California. Sanuk means ‘pursuit of happiness’ in Thai. It was founded by Jeff Kelley, a Southern California surfer, 9 years ago. Rather than play slots online or just hang out and chill like other surfers, Kelley spent considerable time developing and perfecting his sandals. And although they only have six people in the company, it has now become one of the biggest surf brands in the world.
So what’s with the sandal-shoe hybrid thing?
Well, it’s actually based on the philosophy of “Barefoot Un-technology”. They argue that the more hi-tech the shoes are, the weaker the foot gets resulting in more injuries that could extend to the knees and lower back. That’s why they equip each pair of Sanuk with the patented sandal bottom to allow the foot to bend and flex the way that nature designed you to walk. With these sandal-shoe hybrids, “the loose upper allows your foot to spread so it can absorb shock naturally. This strengthens the small muscles which support your arch and encourages you to walk correctly” by mimicking the natural function of the foot.
The Road Test
I first saw Sanuk on the pages of Surf magazines a few years back. But it was only recently when I finally bought my first pair—the Sidewalk Surfers Plain Janes.
So far, Sanuk lives up to its promise. Walking around in a pair does not only give me instant ‘chic-ness’, I can also say it’s one of the most comfy pairs of shoes, err sandals, I own. I didn’t have to break-in my Plain Janes. It was fit and comfort at first wear. It was, as advertised, like wearing your most comfy slippers. And because it’s so light, it’s almost like walking around barefoot. I was just so happy with my Sanuks that it almost felt like winning at an online craps game.The best part is, Sanuk sandals are the perfect travel footwear because they’re so lightweight and thus, easy to pack and stash in your bag. They also dry quickly so you can use them whether you’re out in the beach or exploring the city.
Don’t mind the relatively steep price. Sanuk sandals are well worth the investment.
Rating: 5 out of 5